Received Reading & Oppositional Reading

Received Reading

l  Who is the intended audience? (Who is it speaking to?)

This ad is for parents who want their kids to study English and may want to send them to study in the USA or abroad.

This ad is for English learners who want to study more than the basic level. It is for the English language learners who want to study intensively without going abroad.

If the learners join this course, they can expect to get two benefits: The learner taking this course can enter SUNY without SAT or TOFEL scores.

This ad also emphasizes that this program has lots strengths such as improving the four skills of English.

The Korean man looks stronger than the native. The Korean represents studying in Korea and the Native represents studying in USA or abroad. It could also be the programs which are supported in the USA.

To compare the cost of studying in the USA, a learner can obtain the four skills with less money in Korea by attending this academy.

Oppositional Reading

What is the intended message for the ideal audience?

This Pagoda Academy shows that they might have a more intensive program than in the USA.

The “native” means the white male in this advertisement.

Studying abroad is not the only way to learn English.  Studying with natives is not the only good solution for overcoming our difficulties with English but we can study more intensive course which was for.

While the Korean guy pulls the rope, the native can barely stand.  This represents that they might support a more qualified program than the USA.

The rational price is 400,000 won which means it is not a lot of money to invest in studying English. To spend 400,000 won monthly is less money than if we participated in a similar program abroad.

It also shows that the language level of potential customers is quite a bit higher than I expected. This ad is marketed towards learners who want to study abroad or to have a program with the same effect.

This ad is using the quite stimulating words, “Better than Native.” No one think that Koreans have better language abilities than Natives do to teach their language.( L1)

If the customer takes this program they can save much more money than if they went abroad.

This academy has a certain connection with SUNY. It shows power through this connection with a reliable authority that makes program.

It shows that the power of Native teachers is minimal compared to local Korean qualified programs.